Never ending story

By Roos van Rij

donderdag 10 februari 2011

Self

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  - Self

Expo Roos van Rij - Academy

Expo Roos van Rij - Academy

Graduation Project

( Prognose magazine made by Roos van Rij)

The search for the ideal beauty world

Who determines what beauty is? And where did it come from? How is it possible we live in a world of so many

unrealistic beauty examples and images? While most of the time we can not even associate with them? This wrong way of communication of what beauty needs to be leads to shocking health results. If we don’t change our vision of ideal beauty it will even get worse for our next generations.

Nowadays boys and girls look at ideal beauty in unhealthy way. Figures tell us that:

42 % of girls from the age 6 till 8 years old want to be thinner already.

51 % of the girls from the age 9 till 10 feels better about themselves when they are on a diet.

53 % of 13 year old girls are unhappy with their fIgure and when they reach the age of 17, this percentage increases with 78%.

If the girls have achieved the age of 17 these girls and boys have seen so many tv commercials telling them that they should be a decorative sex object or have a fIgure that many can not reach. 7 million girls and women under the age of 25 have an eating disorder ( myNEDA.org). Anorexia has the highest rate in case of mental diseases. 80 % of women feel worse about themselves after seeing a beauty ad. $20 trillion is spent on the beauty market in the U.S.

This is a ridiculous amount of money to spent with the result to make people feel worse about themselves..

Almost 25 million men and women are suffering from anorexia, bulemia or other eating disorders. Besides all the health problems there is also an negative effect on people that are colored, have a different sexual orientation, people with disabilities, different religions and so many more. The big problem is not the fact we live in a world of photoshop or digital manipulation or fakeness. But the problem is the fact there is no balance between those two worlds it doesn’t correspond with reality. The beauty market has so much control over many insecure people. We shouldn’t allow them to. Hopefully in the future we will see many more brands and commercials, campaigns, music & movie industries showing us more realness and less fakeness. Think again : Why create a world that isn’t healty and isn’t real?

Every human being in this world should feel valued in this society regardless of your sex, sexual orientation, religion or origin. We must all learn to look different at ideal beauty.

Project, graphic design, styling and concept by Roos van Rij.

Photography : Sophie van der Perre

Graduation project

The search for the ideal beauty world

Who determines what beauty is? And where did it come from? How is it possible we live in a world of so many

unrealistic beauty examples and images? While most of the time we can not even associate with them? This wrong way of communication of what beauty needs to be leads to shocking health results. If we don’t change our vision of ideal beauty it will even get worse for our next generations.

Nowadays boys and girls look at ideal beauty in unhealthy way. Figures tell us that:

42 % of girls from the age 6 till 8 years old want to be thinner already.

51 % of the girls from the age 9 till 10 feels better about themselves when they are on a diet.

53 % of 13 year old girls are unhappy with their fIgure and when they reach the age of 17, this percentage increases with 78%.

If the girls have achieved the age of 17 these girls and boys have seen so many tv commercials telling them that they should be a decorative sex object or have a fIgure that many can not reach. 7 million girls and women under the age of 25 have an eating disorder ( myNEDA.org). Anorexia has the highest rate in case of mental diseases. 80 % of women feel worse about themselves after seeing a beauty ad. $20 trillion is spent on the beauty market in the U.S.

This is a ridiculous amount of money to spent with the result to make people feel worse about themselves..

Almost 25 million men and women are suffering from anorexia, bulemia or other eating disorders. Besides all the health problems there is also an negative effect on people that are colored, have a different sexual orientation, people with disabilities, different religions and so many more. The big problem is not the fact we live in a world of photoshop or digital manipulation or fakeness. But the problem is the fact there is no balance between those two worlds it doesn’t correspond with reality. The beauty market has so much control over many insecure people. We shouldn’t allow them to. Hopefully in the future we will see many more brands and commercials, campaigns, music & movie industries showing us more realness and less fakeness. Think again : Why create a world that isn’t healty and isn’t real?

Every human being in this world should feel valued in this society regardless of your sex, sexual orientation, religion or origin. We must all learn to look different at ideal beauty.

United Colors Of Benetton choses a team of world citizens to share the story of our passion, and for innovation,

and our desire to reach out to the world.

8 new faces , 8 personalities, different shades and different colors to paint our future.

Boys - By Me

Boys - By Me

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Biologisch afbreekbaar

Biologisch afbreekbaar

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This one was posted on vogue.nl - bibi's world - blog

This one was posted on vogue.nl - bibi's world - blog

Also Bibi asked me to make some fine collages fitting in her style and ambiance. Not all of them got used, aldo the first one got posted on the vogue blog where Bibi writes about her work and things that inspire her. I will show u some of them i made during the internship time.

Bibi van der Velden

Bibi van der Velden

I followed an internship at Bibi van der Velden for 3 months. Bibi van der Velden is a well known jewelry designer. She creates amazing jewelry but also fashionshows.. Her atelier in studio white space was such an amazing, inspiring environment to be working. Every week i had to go up to her atelier to make a sketch of the week. Using all her books she made during years. These three i found pretty cool. So for not making misunderstandings these are the sketches of bibi, but i had to combine them with different materials, stuff in her atelier or books over books, just create a different ambiance.

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Manfield - Pitch

Manfield

Manfield

Renske van der Ploeg. asked me to make some moodboards for a pitch for the Manfield. These were the following moods. It was a must to place the shoes somewhere in the collage.

Pup Concepts

Pup Concepts

for my academic study we had to write a case study for a company by choice. I choose to write my case study at culture platform PUP CONCEPTS. I was doing a research if the identity from the company was identical to the image from PUP. Afterwords we needed to give an advice. Aldo the company was already busy with making a magazine.. i decided to make my own PUPmagazine . How i would think all the artist in there file would come out the best. This is the cover and a page in my magazine. I choose to make it in a A4 format and a newspaper choice for the papermaterial.

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So in conclusion, we all seem to stumble, planning our own demise.

Forgetting the big picture and making it wallet size

So to what is important in my life, i apologize

I promise to stay faithful, focuses and sanctified

We all get distracted

The question is would you bounce back or bounce backwards?

Would you not know how to act or take action? It's just a part of life.. And if your vision's impaired, you probably lose it all tonight.

Trying to visualize how to get it right but my vision's so blurry..Trying to slow it down, stay close to the ground but we're always in a hurry. And if I could make this world stand a little slower then I would...

S t y l e

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My photos ,

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Some shots with my new camara. Olympus mini-pen. It takes beautiful shots. Very happy with that little thing.

- Friends . Summer 2012

Inspiring

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My pictures, made in Madrid 2012.

Inspiring

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"I think of myself as an intelligent, sensitive human being with the soul of a clown which always forces me to blow it at the most important moments.”

photos by me

Meet my sisters

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Inspiring

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Vive la France, My pictures

Inspiring

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WICKED

If a little dreaming is dangerous, The cure for it..

is not to dream less, but to dream more, to dream all the time..

Marcel Proust

La vie en rose

There are always two sides to a story

Clouds part, Just to give us a little sun
There's a limit to your love
Like a waterfall in slow motion
Like a map with no ocean
There's a limit to your love
There's a limit to you care
So carelessly there
Is it truth or dare
There's a limit to your care
I love I love I love
This dream of going upstream
I love I love I love
The trouble that you give me
I know I know I know
That only I can save me
I'll go I'll go I'll go
Right down the road
I can't read your smile
It should be written on your face
I'm piecing it together
There's something out of place
Because there is no limit
There's no limit
No limit no limit no limit
Limit to my love

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Life isn't about

waiting for

the storm to pass.

It's about learning

to dance in the rain.

One though act to follow

Here today, gone tomorrow

But you'd have to walk a thousand miles

in my shoes, just to see

what its like, to be me

I'll be you, let's trade shoes

Just to see what it'd be like

to feel your pain, you feel mine

go inside each other's minds

just to see what we'd find

at home - up and down

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Little beautiful autumn day with carlijn & saar,

Amstel Amsterdam

She acts like summer and walks like rain

L. A, My pictures

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Alison Scurpulla

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Never be dependent to anyone in this world because

even your own shadow leaves you when your in darkness

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On the California roads, foto's by me

Inspiring

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Failed to be monogamous

shoot by : Rose van Rij

fotografie : Sophie van der Perre

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My house

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S T I J L

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En toen jij zei : " Hier ben ik", Was ik niet verbaasd. Je was precies zoals ik had bedacht.

Alleen nu weet ik ,dat ik je niet verzonnen heb.

Black and White

Friends, Parties and other stuff

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San Francisco

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Odd One

You live your life in your head
Some call it imagination

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Tim Walker

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Fotografie : Sophie van der Perre

Rose, Sarah and Milou

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fotografie : rogier houwen

love them looks

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Larry Clark, and some realistic shots.. love him

Made in Paris 2011

Being a child, is the best

Styling & Concept : Roos van Rij

Fotografie : Sanja Marusic

Inspiring

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